A LITTLE CHANGE THAT
MAKES A BIG DIFFERENCE
ALTDIF believes that tiny habits like having a cup of tea could change the world.
Having a cup of tea is more like a whole process of focusing on one’s own self, bodily experiencing the feeling and the moment, and knowing to one’s preferences.
ALTDIF produces warm, delicate and special products and services hoping that everybody’s tiny little experiences, actions, and products can eventually make changes on their lives, society, and the world.
/ N A M E / ALTDIF = Art. Life. Tea. Dignity & Diversity. Freedom.
Our name represents the aimed value of ALTDIF. Like our symbol, the ‘opened egg,’ we pursue good changes.
/ L O G O / Inspired by Herman Hesse’s novel <Demian>,
‘opened egg’ symbolizes that small act like cracking an eggshell can lead huge change of the world.
/ C O L O R / Our brand concept of interpreting traditional tea culture with modern sense is presented by using deep navy color from Korean conventional paintwork on roof tiles and white color from traditional white porcelain.
/ C O N C E P T / Sensuous Tea & Life Style Brand that leads ultimate changes of life through little change of habits.
- T I M E L I N E -
2018
Partnership as Distribution : Online 13 & Offline 33
Media reports : 7
Collaborations & Other Partnership : 14
Opens at Sinsegae Duty-free store, Gangnam
Launches in Taiwan through ‘8thns
Starts pot-cast ‘Time to Hear Tea’ at NAVER audio clip
VIP tea course for Darphin spa Korea
Special class at Sinsegae Department store Academy, myung-dong
Offers bottled milk tea for Plating APP
Pop-up store & tea course at GLAD LIVE HOTEL
Special Package for Jeju Ramada Hotel
Pop-up store at COEX
2017
Partnership as Distribution : Online 8 & Offline 20
Media reports : 12
Collaborations & Other Partnership : 24
Launches new product - tea perfume and classic tea box
Participates in 2017 SEOUL CAFÉ SHOW
Opens new flagship store in Hanam Starfield shopping mall
Participates in 2017 TOKYO GIFT SHOW
Collaborates with pottery artist for Crowd Funding
Hosts ‘Tea concert’ with Mina Jung, a gayaguem musician
Launches ‘Rainbow limited edition’ via Crowd Funding for 2017 Pride
Launches ‘Cherry Blossom limited edition’ via Crowd Funding for spring
Launches in Japan through Amazon
2016. 10 ~
Starts partnership with 10x10 and ranks at 1st place in food section.
Opens ALTDIF official flagship store & tea bar (Usadan-ro, Iteawon)
Official launch via 2016 SEOUL CAFÉ SHOW. (Selected by Cherry’s Choice as HOT new & popular product at CAFÉ SHOW 2016)
Opens to public through WADIZ Crowd Funding and achieves approx. 1600% of original funding goal. (Selected as WADIZ 2016 Best Project)
- B U S I N E S S - F I E L D S -
TEA
Unique blended tea & tisane of finest quality
BEAUTY
Tea-based cosmetic products
DISTRIBUTION
BtoB to various distribution channels & BtoC
F&B
Flagship Store known as ‘ALTDIF Tea Bar’
A L T D I F
+82. 70.7759.5033
altdifcompany@gmail.com
19, Wausan-ro 35-gil, Mapo-gu, Seoul, Republic of Korea
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